Firms of Endearment

Name: Firms of Endearment
Rating: 3 (1 reviews)

ISBN-10: 8131714101
ISBN-13: 9788131714102
Series: Firms of Endearment
Pages: 316
Language: English
Published: 2007-09
Publisher: Pearson Education India
Author: Sisodia

Description

It's a fact that people are increasingly searching for higher meaning in their lives, both in their personal and professional ones. Nowadays people are happier working for companies that not only offer and deliver results and profits but also emotional and social values.""Firms of Endearment"" illustrates this concept and explains how its not just about corporate social responsibility anymore, but is about building companies that can sustain success in a radically new era - an era where the focus for companies is 'share of heart' not just share of wallet. It looks at the workings behind hugely.