Services Marketing

Services Marketing
ISBN-10
8131732258
ISBN-13
9788131732250
Series
Services Marketing
Category
Services industries
Pages
588
Language
English
Published
2011
Publisher
Pearson Education India
Author
K. Rama Moahana Rao

Description

Market followers capture their market share by projecting some distinct advantages to target customers in terms of location ... Services Marketing Insight : Regulated Competition in the Indian Telecom Sector " details the competition ...

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