Marketing for Hospitality and Tourism
- ISBN-10
- 8131739341
- ISBN-13
- 9788131739341
- Pages
- 712
- Language
- English
- Published
- 2009
- Publisher
- Pearson Education India
- Author
- Philip T. Kotler
Description
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this p.
