Case Studies in Marketing
- ISBN-10
- 8131757978
- ISBN-13
- 9788131757970
- Category
- Marketing
- Pages
- 164
- Language
- English
- Published
- 2011
- Publisher
- Pearson Education India
- Author
- Sidharth Balakrishna
Description
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
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