Business to Business Marketing
- ISBN-10
- 8131763307
- ISBN-13
- 9788131763308
- Category
- Industrial marketing
- Pages
- 550
- Language
- English
- Published
- 2011
- Publisher
- Pearson Education India
- Author
- Robert P. Vitale
Description
Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.
Get the book
Other editions
-
- 2010-11-25
- 351 pages
- Paperback
- Oxford University Press
-
- 2010
- 362 pages
- Paperback
- McGraw-Hill Education
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