International Business: Concept, Environment and Strategy

ISBN-10: 8131792439
ISBN-13: 9788131792438
Series: International Business
Pages: 628
Language: English
Publisher: Pearson Education India
Author: Vyuptakesh Sharan

Description

International Business: Concept, Environment and Strategy is written in a pragmatic way leaning towards managerial aspects, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.