The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. This set includes: Volume 1: Service Marketing Editor: Raymond P Fisk Volume 2: Service Management Editor: Bo Edvardsson Volume 3: Service Logic Editor: Tore Strandvik Volume 4: Service Quality Editor: Lawrence A. Crosby Volume 5: Relationship Marketing Editor: David Ballantyne Volume 6: Marketing Theory Editor: Roderick J. Brodie Volume 7: Marketing Communication Editor: Donald E. Schultz Volume 8: Internal Marketing, Research Approach, and Other Works Editor: Lars-Johan Lindqvist
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the ¬field. This fi¬rst set in the series, consisting of 9 volumes, is a tribute to Jagdish N. Sheth.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler.
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar.