Communication for Development and Social Change
- ISBN-10
- 8132118502
- ISBN-13
- 9788132118503
- Series
- Communication for Development and Social Change
- Category
- Business & Economics
- Pages
- 356
- Language
- English
- Published
- 2008-01-09
- Publisher
- SAGE Publishing India
- Author
- Jan Servaes
Description
This volume is first and foremost about people and the processes needed to facilitate sharing of knowledge in order to effect positive developmental change. It is contextual and based on dialogue necessary to promote stakeholder’s participation, which is essential for the understanding of their perceptions, perspectives, values, attitudes and practices, so that these can be incorporated into the design and implementation of development initiatives. This volume follows the two-way horizontal model and increasingly makes use of many-to-many forms of communications to facilitate the understanding of people’s perceptions, priorities and knowledge with its use of a number of tools, techniques, media and methods. It aims to give voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying development directions. Based on the assumption that authentic participation directly addresses power and its distribution in society, which often decreases the advantage of certain elite groups, the authors argue that structural and sustainable change necessitates the redistribution of power. This collection offers perceptive insights and vivid examples to prove that the field of communication for development and social change is indeed vibrant.
Get the book
Other editions
Similar books
-
The Handbook of Development Communication and Social Change
By Karin Gwinn Wilkins, Thomas Tufte, Rafael ObregonConferencia dictada en el “Seminario sobre Medios de comunicación, responsabilidad social y participación ciudadana.” Montevideo: fotocopia. Rizo, M. (2009). Intersubjetividad y comunicación intercultural.
-
Communication for Development and Social Change
By Jan ServaesThis book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted.
-
Communicating Social Change: Structure, Culture, and Agency
By Mohan J. DuttaThis exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change.
-
Handbook of Communication for Development and Social Change
By Jan ServaesThis handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today.
-
Evaluating Communication for Development: A Framework for Social Change
By Jo Tacchi, June LennieThis rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.
-
Communication and Social Change: A Citizen Perspective
By Thomas TufteIn this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change.
-
Saving the World: A Brief History of Communication for Devleopment and Social Change
By Emile G. McAnanyDrawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements ...
-
Communication, Culture and Social Change: Meaning, Co-option and Resistance
By Mohan DuttaDrawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality.
-
Communication for Social Change Anthology: Historical and Contemporary Readings
By Thomas Tufte, Alfonso Gumucio DagronSoul City has increasingly used multi- methodological strategies, combining several media, promoting partnerships to civil society and ... The pioneers of the Soul City project are two medical doctors: Shereen Usdin and Garth Japhet.
-
Participatory Communication for Social Change
By Jan Servaes, Shirley A White, Thomas L JacobsonParticipation has been the emerging theme of debate in the field of development. However, participatory communication and the impact of setting goals for social change through participatory development have not...