Intercultural Communication: Building a Global Community

Intercultural Communication: Building a Global Community
ISBN-10
8132119584
ISBN-13
9788132119586
Series
Intercultural Communication
Category
Social Science
Pages
232
Language
English
Published
2011-06-07
Publisher
SAGE Publishing India
Authors
Fay Patel, Mingsheng Li, Prahalad Sooknanan

Description

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating 'glocal' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

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