International Marketing Management
- ISBN-10
- 817141365X
- ISBN-13
- 9788171413652
- Series
- International Marketing Management
- Pages
- 364
- Language
- English
- Published
- 2010
- Publisher
- Discovery Publishing House
- Author
- Dewan & Sudarshan
Description
Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.
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Other editions
-
- 2012-09-18
- 338 pages
- Ebook
- Walter de Gruyter
-
- 2008-07-09
- 584 pages
- Paperback
- SAGE Publications India
-
- 2008-07-09
- 523 pages
- Paperback
- SAGE Publishing India