Managing Cultural Differences for Competitive Advantage

ISBN-10: 8173711119
ISBN-13: 9788173711114
Pages: 240
Language: English
Published: 2000
Publisher: Universities Press
Author: L.A. Hoecklin

Description

In a rapidly globalising market environment where corporate alliances cross boundaries, organisations are increasingly having to interact, manage, negotiate and compromise with people from different cultures. If ignored or mismanaged, cultural differences can lead to great frustration and ineffectiveness internationally for otherwise successful managers and organisations.

Get the book

Other editions

Managing Cultural Differences for Competitive Advantage
- 1993
- 133 pages
- Paperback
- Economist Intelligence Unit