Brand Management: Text and Cases
- ISBN-10
- 8174464808
- ISBN-13
- 9788174464804
- Series
- Brand Management
- Category
- Brand equity
- Pages
- 477
- Language
- English
- Published
- 2006
- Publisher
- Excel Books India
- Author
- Harsh V. Verma
Description
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
