Marketing Management: Text and Cases Indian Context

Marketing Management: Text and Cases Indian Context
ISBN-10
8174465480
ISBN-13
9788174465481
Series
Marketing Management
Category
Marketing
Pages
750
Language
English
Published
2009
Publisher
Excel Books India
Author
Tapan K. Panda

Description

Electronic Media : The most important media is contemporary advertising in electronic media covering television ... Interactive Media : India is experiencing a higher penetration in personal computer and Internet usage rate in last few ...

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