International Marketing

ISBN-10: 8174466282
ISBN-13: 9788174466280
Series: International Marketing
Pages: 284
Language: English
Published: 2009
Publisher: Excel Books India
Author: Rajendra Nargundkar

Description

This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.