This book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the relate topics. This book presents the fundamental concepts of Strategic Management with current examples and illustrations in simple, lucid and student friendly manner. The book, along with other topics, covers (a) Business Vision, Mission and Objectives (b) Environmental and Internal Analysis (c) Corporate, Business, Functional, Global and e-Business Strategies (d) Strategic Analysis and Choice (e) Strategic Implementation: Issues (f) Strategic Evaluation and Control (g) Case Study Methodology The main feature of this book is a comprehensive coverage of popular analytical frameworks, such as: (i) SWOT Analysis (ii) Porter's Five Forces Model (iii) Ansoff's Product/ Market Grid (iv) Value Chain Analysis (v) BCG Matrix In addition, concepts like core competence, competitive advantage, customer- driven strategy, etc., are elaborated extensively in the book. The book is very useful for the courses, such as MBA, PGDBA, BBA, BBM and other professional programmes at graduate and postgraduate level.
This book is designed to support and enhance both learning and teaching. An important aspect of the style adopted for this book is the use of exhibits, presenting a vast gamut of information regarding special theoretical matter.
Matlack, C., Brady, D., Berner, R., Tiplady, R. and Tashiro, H. (2004), The Vuitton Money Machine: Inside the world's ... Thomas, Sunil (2003), Cutting a Costly Figure, The Week, August 10, http://www.the-week.com/ 23augIO/biz3.htm ...
Strategic Management and Business Policy: A Methodological Approach
This edition introduces a new them that runs throughout all 12 chapter: environmental sustainability.
Business Policy and Strategic Management
For students of Strategic Management and Business Policy. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues.
This comprehensive text offers an engaging look into new and traditional strategic management topics.
Most of the organizations have started adopting strategic management system. This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management.
Business Policy 1 _ 15 2.
An Action Guide, Sixth Edition WIlliam H. Tomlinson, Robert G. Murdick, R. Carl Moor Harold C. Babson ... Nickels , W. G. , McHugh , J. M. , and McHugh , S. M. , Understanding Business , 5th ed . , Irwin McGraw - Hill , Burr Ridge ...