A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their...
According to social media strategist Dustin DeTorres, while most consumer marketers immediately set up shop on Facebook andTwitter,B2B sales professionals have flocked to LinkedIn. Designed for professional interaction, LinkedIn takes a ...
Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets
This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques—rather than a rote ...
Industrial Marketing
Industrial Marketing: An Analytical Approach to Planning and Execution
Industrial Marketing Research: Techniques and Practices
Effective Industrial Marketing
A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice.