Marketing: Concepts & Strategies (12Th Ed.)

Marketing: Concepts & Strategies (12Th Ed.)
ISBN-10
8177225200
ISBN-13
9788177225204
Series
Marketing
Pages
610
Language
English
Published
2004-10-06
Publisher
Dreamtech Press
Authors
William M. Pride, O. C. Ferrell

Description

The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan

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