Cases In Retail Management
- ISBN-10
- 8177229125
- ISBN-13
- 9788177229127
- Pages
- 200
- Language
- English
- Published
- 2009-06-16
- Authors
- Srini. R. Srinivasan, R.K. Srivastava
Description
This extremely useful book is an effort to suggest different approaches and aspects of retailing. The book is based on the innovative method of learning through real life case studies. It offers a compilation of case studies developed in the purview of retail management, which includes consumer shopping behavior, future aspects of retail, visual merchandizing, global retailing, and entrepreneurship. The book is oriented towards helping students, retailers, academicians, researchers, and retail consultants understand the practice of retail in detail.· Case-1. Retail in Detail - Unorganized to Organized· Case 2. Strategic Realities in Retail· Case 3. Kanchi Silks· Case-4. Shreejii &?· Case-5. Akbarallys - Not in Rally· Case-6. Dosa in Plaza· Case-7. Hidesign· Case-8. Vimal is Back (Reviving its past glory)· Case-9. Amul's Ready-to-Eat Pizza· Case-10. Shoppers Stop Limited· Case-11. IKEA Connecting Concept· Case-12. Tiffany & Co.· Case-13. Dominating Pizzas· Case-14. Visual Merchandising· Case-15. Passion for Fashion· Case-16. The Big Endeavor· Case-17. Hindustan Oil XtraPower Fleet Card Program· Case-18. Garuda Transport· Case-19. ITC· Case-20. Case Study on Supply Chain Management· Case-21. Attraction to Attrition· Case-22. Mall Dhamaal&· Case-23. Luxury& Lifestyle or Lavish · Case-24. Catalogue Retailing - Ar-Goes · Case-25. Crossroad s Retailing Lessons· Case-26. Vending Machines, Case-27. The LOOT- Great Steal on Big Brands
