Consumer Behavior

Consumer Behavior
ISBN-10
8177580329
ISBN-13
9788177580327
Series
Consumer Behavior
Language
English
Published
1973
Publisher
Pearson Education India
Author
Solomon

Other editions

Similar books

  • Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...

  • Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Ru≤ Perception; Learning and Memory;...

  • Consumer Behavior For Dummies
    By Laura Lake

    Consumer behaviour.

  • Consumer Behavior For Dummies
    By Laura Lake

    Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior.

  • A Primer on Consumer Behavior: A Guide for Managers
    By David W. Stewart

    This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.

  • Consumer Behaviour-2nd
    By Satish K Batra, S. H. H. Kazmi

    The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?

  • Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
    By Marieke de Mooij

    This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept ...

  • Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail
    By Angeline Close

    First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

  • Social Psychology of Consumer Behavior
    By Michaela Wanke

    Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold.

  • Emotion and Reason in Consumer Behavior
    By Arjun Chaudhuri

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.