Consumer Behavior: Effective Measurement Tools
- ISBN-10
- 8178815753
- ISBN-13
- 9788178815756
- Series
- Consumer Behavior
- Pages
- 215
- Language
- English
- Published
- 2005
- Publisher
- ICFAI University Press
- Author
- G. Radha Krishna
Description
Male and female consumers of different age groups display different buying behaviors, which makes it difficult for marketers to promote their products and services. To overcome this problem, marketers should understand perception and attitude as tools tha
