Encyclopaedia Of Journalism And Mass Communication (5 Vols.)
- ISBN-10
- 818205365X
- ISBN-13
- 9788182053656
- Category
- Journalism
- Pages
- 316
- Language
- English
- Published
- 2006
- Publisher
- Gyan Publishing House
- Author
- Om Gupta
Description
Mass Communication is an interdisciplined domain. It can t understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. Mass Communication has a history as long as human civilization. Thus it requires a historical perspective also. This five-volume endeavor is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector s items for all times. A must read endurable and preservable.
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