Retail Management: A Realistic Approach

Retail Management: A Realistic Approach
ISBN-10
8190685090
ISBN-13
9788190685092
Series
Retail Management
Category
Business & Economics
Pages
256
Language
English
Published
2008-11
Publisher
Global India Publications
Author
Neelesh Jain

Description

This book contains the output of a symposium that addressed the future of retailing. The topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agends of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade. The book is providing the opportunity to acquire a deeper knowledge of a key area of retailing management and managing the product range. This important text is an essential medium for those studying retail management or buying and merchandising as part of a degree course.

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