Customer Relationship Management: A Strategic Approach
- ISBN-10
- 8190721127
- ISBN-13
- 9788190721127
- Series
- Customer Relationship Management
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2008
- Publisher
- Global India Publications
- Author
- Lakshman Jha
Description
A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.
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Other editions
-
- 2023-02-23
- 213 pages
- Ebook
- SAGE Publications Limited
-
- 2021-03-08
- 212 pages
- Ebook
- Business Expert Press
-
- 2019-04-24
- 515 pages
- Paperback
- Routledge
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