Cross-cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures
- ISBN-10
- 8215010954
- ISBN-13
- 9788215010953
- Series
- Cross-cultural Business Behavior
- Pages
- 351
- Language
- English
- Published
- 2006
- Author
- Richard R. Gesteland
Description
For almost a decade, "Cross-Cultural Business Behavior" has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.
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Other editions
-
- 2005
- 351 pages
- Paperback
- -
-
- 2012
- 404 pages
- Paperback
- Copenhagen Business School Press DK
-
- 2005
- 351 pages
- Paperback
- Copenhagen Business School Press
-
- 1999-01
- 282 pages
- Paperback
- Munksgaard International Pub Limited