Así es la nueva comunicación. Nuevos riesgos para la reputación de las organizaciones
- ISBN-10
- 8417415637
- ISBN-13
- 9788417415631
- Category
- Business & Economics
- Pages
- 114
- Language
- Spanish
- Published
- 2018-02-27
- Publisher
- Punto Rojo Libros
- Author
- Jordi Martínez
Description
Así es la nueva comunicación. Nuevos riesgos para la reputación y la continuidad de los negocios, es el resultado de una reflexión sobre la situación de la comunicación estratégica y corporativa y de cómo las organizaciones gestionan su reputación ante las complejidades actuales. Se trata de un profundo análisis hecho a partir de la experiencia personal de su autor, después de muchos años gestionado comunicación corporativa y comunicación de crisis. Así es la nueva comunicación. Nuevos riesgos para la reputación y la continuidad de los negocios, también es un grito de alerta para las organizaciones ante una nueva realidad que implica que hoy por hoy todo el mundo sea un medio de comunicación por si mismo y un líder de opinión, incluso mucho más creíbles que las propias empresas o instituciones, que viven inmersas en una profunda crisis de confianza ante la sociedad. El autor anticipa las claves para sobrevivir y salvaguardar la reputación.
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