¿Y si hubiera otro modo?: Manual para liderar equipos y procesos de transformación digital de negocios
- ISBN-10
- 8418361182
- ISBN-13
- 9788418361180
- Category
- Business & Economics
- Pages
- 340
- Language
- Spanish
- Published
- 2020-05-04
- Publisher
- Punto Rojo Libros
- Author
- Andrés de España Serrano
Description
En este libro el lector va a encontrar concentrados 15 años de experiencia en la definición y aplicación de estrategias de negocio orientadas a internet. Se trata de técnicas cuyo éxito ha sido probado en decenas de compañías, explicando los mecanismos que las hacen exitosas, los problemas que se pueden encontrar en su aplicación y las claves para llevarlas a cabo con éxito atendiendo a los procesos, la gestión de equipos y las expectativas de los clientes.
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