Experiential marketing
- ISBN-10
- 8423416992
- ISBN-13
- 9788423416998
- Series
- Experiential Marketing
- Category
- Branding (Marketing)
- Pages
- 298
- Language
- Spanish
- Published
- 2000-01-01
- Author
- Bernd Schmitt
Description
Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds.
Get the book
Other editions
-
- 2019-01-28
- 278 pages
- Ebook
- Routledge
Similar books
-
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
By Kerry Smith, Dan HanoverExperiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their ...
-
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
By Bernd H. SchmittThis book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
-
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
By Shaz SmilanskyThis book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results.
-
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
By Shirra SmilanskyMeasurement is a high priority to justify increased investment in experiential. However, a lack of suitable and consistent methods for evaluating experiential marketing has been a major criticism faced by the industry.
-
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
By Kerry Smith, Dan HanoverPeople frequently ask us why experiential marketing grew so quickly, almost out of nowhere, and why so many companies use it. We don't have a single answer. We have seven: • It Carries the Strength of Many . Experiential marketing ...
-
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
By Akel, Gökhan... digital or traditional interactive communications such as, text messaging, e-mail, call center, mobile notifications, live chat, face-to- face interactions and traditional or digital mass communications such as, TV advertising, ...
-
Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
By Wided BatatThis mindfulness is reflected in Japanese practices that honor the efforts of food production and preparation, the value of the food provided, and the act of consumption. “Itadakimasu means you should appreciate” Certain activities done ...
-
Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey
By Nadia Pomirleanu, Babu John-Mariadoss, John SchibrowskyNavigating the Customer Experience Journey Nadia Pomirleanu, Babu John-Mariadoss, John Schibrowsky ... In conclusion, firms and brands have started to consciously move away from considering experiential marketing simply as a tactic ...
-
Summary: Experiential Marketing: Review and Analysis of Schmitt's Book
By , BusinessNews PublishingThe must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".
-
Experience the Message: How Experiential Marketing Is Changing the Brand World
By Max LendermanFinalist for the National Business Book Award.