Liderazgo de marca
- ISBN-10
- 8423422887
- ISBN-13
- 9788423422883
- Category
- Business & Economics
- Pages
- 384
- Language
- Spanish
- Published
- 2005
- Publisher
- Grupo Planeta (GBS)
- Authors
- David A. Aaker, Erich Joachimsthaler
Description
"Un marco excelente para abordar la increible complejidad a que nos enfrentamos los directores de marca, particularmente las implicaciones de la vinculación entre estrategia de la empresa y la marca, vinculación que con hasta frecuencia se desatiende."Dennis Carter. Vicepresidente Intel Corporation "Asesoramiento sólido para empresas que se enfrentan a retos de marca a escala mundial."John Quelch. Decano London Business School. ""Aaker y Joachimsthaler dan a todos los administradores de marca la esperanza de que al dominar estos principios sus propias marcas alcanzarán nuevas y estimulantes costas. ¡Este libro NO TIENE PRECIO!"Joseph V. Tripodi. Director General de Márketing Seagram.
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