Marketing Digital
- ISBN-10
- 8426729355
- ISBN-13
- 9788426729354
- Series
- Marketing Digital
- Category
- Business & Economics
- Pages
- 231
- Language
- Spanish
- Published
- 2020-04-30
- Publisher
- Marcombo
- Author
- Marisa Martín Jiménez
Description
Afrontar la digitalización del consumidor de una forma natural es esencial para todo aquel que desea desenvolverse en el sector de la publicidad, el marketing y las nuevas tecnologías. Este libro está diseñado precisamente para hacer frente a ese reto, pues cada tarea lleva a la siguiente siguiendo un camino de prioridades. Sus 8 capítulos le permitirán adquirir conocimientos teóricos, a la vez que potenciar su aprendizaje a través de casos prácticos y de lecturas internacionales de actualidad relacionadas con el tema tratado. Al finalizar el último capítulo, habrá obtenido la comprensión del entorno digital en el que se desenvuelve el consumidor actual y sabrá enfrentarse, de una manera ordenada, al desarrollo del aspecto digital del plan de marketing. No espere más: consiga el libro que pone a su alcance 30 años de experiencia de la autora en el desempeño de responsabilidades relacionadas con el Marketing Digital en Europa y Latinoamérica. Marisa Martín Jiménez: Fundadora y directora de planificación estratégica de la agencia de publicidad MARZO, ha desarrollado su carrera profesional en las principales compañías del sector de la publicidad y las nuevas tecnologías como el Grupo Zed, NW Ayer, DMB&B, Grupo Publicis y Grey. Es autora de otros libros sobre marketing digital y colaboradora habitual de publicaciones profesionales del sector.
Get the book
Other editions
-
- 2022-10-29
- 134 pages
- Ebook
- Carlos Betancur Gálvez
-
- 2022-06-15
- - pages
- Paperback
- Saraiva Educação S.A.
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