A Contracorriente: Cómo resolver los problemas antes de que ocurran
- ISBN-10
- 842919617X
- ISBN-13
- 9788429196177
- Series
- A contracorriente
- Category
- Business & Economics
- Pages
- 320
- Language
- Spanish
- Published
- 2021-06-01
- Publisher
- Reverte-Management
- Author
- Dan Heath
Description
Wall Street Journal Bestseller En la vida, a menudo nos quedamos atascados en un ciclo de respuesta. Apagamos los fuegos. Tratamos las emergencias. Nos quedamos atrapados en la corriente, intentando solventar un problema tras otro, pero nunca intentamos ir a contracorriente para arreglar los sistemas que causan esos problemas. El autor de bestsellers del New York Times, Dan Heath explica cómo anticipar los problemas antes de que ocurran, y lo hace basándose en los conocimientos adquiridos en cientos de entrevistas a personas que resuelven los problemas de una forma poco convencional. A CONTRACORRIENTE ofrece soluciones prácticas para prevenir los problemas en lugar de reaccionar a ellos. ¿Cuántos problemas en nuestras vidas y en nuestra sociedad estamos tolerando por el mero hecho de olvidar que podemos anticiparnos y evitar que se originen?
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