La nueva comunicación
- ISBN-10
- 8436829662
- ISBN-13
- 9788436829662
- Category
- Business & Economics
- Pages
- 224
- Language
- Spanish
- Published
- 2013-09-17
- Publisher
- Ediciones Pirámide
- Authors
- Montserrat Díaz Méndez, Óscar Rodrigo González López
Description
Los avances en las tecnologías de la información y la comunicación (TIC) han promovido un cambio en la comunicación tradicional, dando lugar al concepto de la nueva comunicación. Los contenidos de este libro acercan al lector a la realidad que rodea a este concepto en la actualidad: terminología, aplicaciones, herramientas, formatos, estrategias y tipos de comunicación. Con un lenguaje claro y riguroso, esta obra busca que el lector abra su mente a las posibilidades de comunicación que tiene a su alcance, estimule su creatividad y adquiera los conocimientos necesarios para poder diseñar estrategias, acciones o incluso contribuir con nuevas aportaciones a la imparable nueva comunicación.
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