Marketing interno
- ISBN-10
- 8436831586
- ISBN-13
- 9788436831580
- Category
- Business & Economics
- Pages
- 184
- Language
- Spanish
- Published
- 2014-04-17
- Publisher
- Ediciones Pirámide
- Authors
- Vicente Tortosa Edo, Miguel Ángel Moliner Tena, Jaume Llorens Monzonís
Description
El objetivo del presente libro no es otro que mostrar un nuevo enfoque en la gestión de la relación que la empresa debe mantener con sus empleados, una orientación hacia los trabajadores desde una filosofía propia del marketing. Para tal propósito, a través de siete capítulos se muestran las principales características del marketing interno y se ejemplifican situaciones reales y concretas, a partir de cinco casos prácticos de empresa en los que se tratan aspectos relacionados con este concepto.
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