Consumidor, Clientela y Distribución: Para la Economía Del Futuro: Estudio Del Consumidor, Análisis y Valoración de la Clientela: Su Política...
- ISBN-10
- 8473563107
- ISBN-13
- 9788473563109
- Category
- Business & Economics
- Pages
- 328
- Language
- Spanish
- Published
- 2002
- Publisher
- ESIC Editorial
- Author
- Francisco Abascal Rojas
Description
Cuando el consumidor/cliente es riqueza. La fidelidad del cliente. El cliente del futuro es la empresa del futuro. La calidad del servicio al cliente. Criterios de análisis de la clientela. La transformación de la distribución.
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