Como Hacer Marketing Sin Recursos: Como Conseguir Clientes Ayer, Sin Aumentar los Gastos y Sin Complicar Sus Planes Mas de...
- ISBN-10
- 8475773486
- ISBN-13
- 9788475773483
- Category
- Marketing
- Pages
- 316
- Language
- Spanish
- Published
- 2001-08
- Publisher
- Ediciones Granica S.A.
- Author
- Craig S. Rice
Description
Un libro prctico, conciso, referido directamente a las soluciones que los problemas ms corrientes de marketing requieren. Una obra que est dirigida a las pequeas y medianas empresas, aunque por su carcter eminentemente prctico, y basado en ejemplos reales, se adapta a los requerimientos de cualquier manager que deba enfrentar operativamente su accin de marketing, sin importar el tamao de su organizacin.
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