Desarrollo exitoso de las estrategias de marketing
- ISBN-10
- 8475774180
- ISBN-13
- 9788475774183
- Category
- Business & Economics
- Pages
- 220
- Language
- Spanish
- Published
- 1999-06
- Publisher
- Ediciones Granica S.A.
- Author
- David Parmerlee
Description
Recoge: Preparación de un plan estratégico de marketing; Identificar sus necesidades, problemas y oportunidades; Cómo formular la presentación de la tarea; Cómo formular metas y objetivos; Formulación de la propia estrategia de marketing; Control de las estrategias de marketing.
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