¿Cómo diseñar una campaña de publicidad?
- ISBN-10
- 8490646236
- ISBN-13
- 9788490646236
- Category
- Business & Economics
- Pages
- 118
- Language
- Spanish
- Published
- 2015-01-30
- Publisher
- Editorial UOC
- Author
- Sandra Vilajoana Alejandre
Description
El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar el desafío planteado inicialmente. Además del contenido teórico, el modelo también te facilita LAS SOLUCIONES, una propuesta de resolución del reto expuesto. Con este libro obtendrás las claves para poder adentrarte en el proceso de diseño y de elaboración de una campaña publicitaria.
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