Cómo hacer un plan estratégico de comunicación Vol. IV. La investigación estratégica de evaluación
- ISBN-10
- 8491164022
- ISBN-13
- 9788491164029
- Category
- Business & Economics
- Pages
- 522
- Language
- Spanish
Description
Con este volumen IV se cierra esta obra, describiendo la cuarta y última etapa de todo plan estratégico: la evaluación final de la eficacia en el logro de los objetivos y la medición de los resultados una vez desplegado el plan de ...
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