SOS: 25 casos para superar una crisis de reputación digital
- ISBN-10
- 8491801820
- ISBN-13
- 9788491801825
- Series
- Sos
- Category
- Computers
- Pages
- 182
- Language
- Spanish
- Published
- 2018-05-15
- Publisher
- Editorial UOC
- Author
- Javier López Menacho
Description
El desafío de un usuario a Telecinco por una televisión más ética, el bulo que aseguraba que Heineken había patrocinado una pelea de perros en Bangladesh, la reacción de una joven startup ante una rotura de stock, la última crisis de El País tras un editorial incendiario de su director o la reacción de Netflix después de que un fallo en sus servidores privara del servicio de cine streaming a miles de usuarios de su plataforma. A medio camino entre el manual de usuario y el ensayo sociológico, estos 25 casos esenciales te ayudarán a comprender la importancia de la reputación digital en las empresas y a saber actuar en caso de crisis.
Get the book
Other editions
-
- 2019-12-09
- 120 pages
- Paperback
- Balboa Press
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