Marketing estratégico
- ISBN-10
- 8492578114
- ISBN-13
- 9788492578115
- Series
- Marketing estratégico
- Category
- Business & Economics
- Pages
- 141
- Language
- Spanish
- Published
- 2008-06-10
- Publisher
- Editorial Vértice
Description
El objetivo fundamental de este manual es dar a conocer los principales conceptos y elementos del marketing estratégico, así como los beneficios que puede obtener la empresa con su aplicación. Usted aprenderá a manejar las oportunidades que brinda el marketing ubicando a la empresa en la posición pretendida, a través de la adquisición de los conocimientos necesarios sobre los diferentes enfoques de la empresa hacia el mercado. Adicionalmente, podrá conocer las características generales del marketing internacional y las diversas técnicas de penetración en mercados extranjeros. ÍNDICE 1. Fundamentos del marketing estratégico. 2. Diferenciación competitiva y estrategias de ciclo de vida del producto. 3. Posicionamiento. 4. Marketing internacional.
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