To begin the search for the origins of this idea we must take a look at the influential book by the writer, artist and cultural critic Wyndham Lewis Time and Western Man (1927). Lewis' thinking ...
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of...
Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Lewis Mumford (18951990): mediaecologists donothesitatetoconsider Lewis Mumford's Technics and Civilization (1934) as the great founding workinthefield.Throughout hislife, Mumforddeveloped aninvestigative, inspirational, ...
"Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution....
Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.
Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Marketing and branding experts Mark and Pearson (2001) declared, Ar etypal psy ology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish ...
... 78–9, 104,209, 258, 262, 269, 270, 271, 280 programming 18, 31, 131, 133, 136, 177, 178, 185, 194, 195 Prometheus 42, 43,44, 62, 85,223 propaganda 129, 228, 280 Propp, Vladimir 61, 84, 105 Proust, Marcel 83 publicity 228, 302 Index.
Why do we understand media the way we do? In their simplest forms, media are means of communication and instruments of human creativity. But on another level, media are powerful...