Estructura de mercados turísticos
- ISBN-10
- 8497884566
- ISBN-13
- 9788497884563
- Category
- Business & Economics
- Pages
- 348
- Language
- Spanish
- Published
- 2006
- Publisher
- Editorial UOC
- Authors
- Rafael Esteve Secall, Rafael Fuentes García, María del Mar Martín Rojo
Description
En un país eminentemente turístico como el nuestro, la observación del funcionamiento de los mercados turísticos tiene un interés indudable. Este libro presenta conceptos de economía básicos y analiza el turismo desde la comprensión de la operatividad de sus mercados y las decisiones que los agentes económicos adoptan. También ofrece un análisis de la influencia de la irrupción progresiva de la sociedad del conocimiento y las tecnologías de la información y la comunicación y del fenómeno globalizador en la configuración de la estructura de estos mercados y de las expectativas futuras.
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