Marketing digital
- ISBN-10
- 849931189X
- ISBN-13
- 9788499311890
- Series
- Marketing Digital
- Category
- Business & Economics
- Pages
- 131
- Language
- Spanish
- Published
- 2010-10-13
- Publisher
- Editorial Vértice
Description
Este libro pretende mostrar las diversas posibilidades que el marketing digital ofrece a las organizaciones empresariales. A través de los distintos capítulos, se presentan los diferentes elementos, herramientas estratégicas e instrumentos usados en esta disciplina, así como los mejores modos y situaciones para su utilización. ÍNDICE 1. Introducción al marketing digital. 2. Elementos del marketing digital. 3. Herramientas estratégicas del marketing digital. 4. La personalización y el marketing digital. 5. Campañas de comunicación online. 6. La publicidad online y su eficacia.
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Other editions
-
- 2022-10-29
- 134 pages
- Ebook
- Carlos Betancur Gálvez
-
- 2022-06-15
- - pages
- Paperback
- Saraiva Educação S.A.
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