MF2185_3 Políticas de marketing: MF2185_3 Certificado de profesionalidad

MF2185_3 Políticas de marketing: MF2185_3 Certificado de profesionalidad
ISBN-10
8499643221
ISBN-13
9788499643229
Category
C++ (Computer program language).
Pages
216
Language
Spanish
Published
2016-06-15
Publisher
RA-MA Editorial
Author
Francisco Javier Ceballos Sierra

Description

Esta obra está enmarcada dentro del Certificado de Profesionalidad COMM0112 GESTIÓN DE MARKETING Y COMUNICACIÓN, concretamente desarrollando el módulo formativo MF2185_3: Políticas de Marketing de 100 horas de duración. Los contenidos de la obra se ciñen a los epígrafes especificados para cada unidad didáctica en el RD 614/2013, de 2 de agosto. La obra pretende ser una ayuda para el profesor así como una referencia para los alumnos que podrán seguir los contenidos de manera didáctica y sencilla, aun cuando preparen el módulo a distancia u online. Su facilidad de lectura, la claridad del lenguaje, así como la simplicidad en la exposición de definiciones y contenidos, hacen de la obra un material accesible para cualquier persona que desee adentrarse o ampliar conocimientos en el área de marketing estratégico, conociendo las herramientas más utilizadas en la actualidad para aumentar los beneficios de las empresas así como implementando la parte operativa a través de un plan de marketing.

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