Balanced Scorecard
- ISBN-10
- 8522514925
- ISBN-13
- 9788522514922
- Series
- Balanced Scorecard
- Category
- Business & Economics
- Language
- Portuguese
- Published
- 2017-10-16
- Publisher
- Editora FGV
- Authors
- Torres, Alexandre, Maria Candida
Description
Cada vez mais, as empresas estão diante de desafios, dificuldades, ameaças e oportunidades, processos pelos quais nunca tiveram de passar. Hoje, o ambiente externo se faz presente e atuante, sendo marcado por um conjunto de variáveis complexas que interferem direta e indiretamente nas ações das empresas. Um dos problemas aqui identificados é o fato de as empresas nem sempre conseguirem obter informações que lhes possibilitem identificar, interpretar e decidir sobre o que as está afetando. Em vista disso, nos dias de hoje, destaca-se a importância do balanced scorecard (BSC), que possibilita e facilita a comunicação mais clara da estratégia, o feedback estratégico, auxilia no alinhamento estratégico e verifica se a empresa está obtendo resultados com a estratégia adotada.
Get the book
Other editions
-
- 2011-01-04
- 384 pages
- Ebook
- John Wiley & Sons
-
- 2008-04-11
- 384 pages
- Paperback
- John Wiley & Sons
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