Marketing
- ISBN-10
- 8522521964
- ISBN-13
- 9788522521968
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 160
- Language
- Portuguese
- Published
- 2021-07-14
- Publisher
- Editora FGV
- Authors
- Daniel Kamlot, Bernardo Guelber Fajardo
Description
O termo "marketing" vem do inglês market (ou mercado, em português). Logo, marketing poderia ser traduzido como o "estudo do mercado". Mas, visto assim, "ao pé da letra", o conceito acaba não sendo bem traduzido e não consegue passar sua real dimensão. Na prática, o termo se refere a estratégias e planejamentos para que empresas se desenvolvam perante seus concorrentes e forneçam ao mercado - entendido como o conjunto de todos os compradores reais e potenciais de um produto ou serviço - aquilo que lhe é adequado e conveniente. Nesta obra, apresentamos os principais conceitos de marketing de uma maneira simples e objetiva, calcada em aplicações práticas.
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