Tilbage til virkeligheden er et skarpt opgør med virksomheders fokus på kortsigtet profit, finansiel ingeniørskab og kalorietom markedsføring. Vi er på vej ind i en hypertransparent verden, hvor alle potentielt ved alt om dig, din virksomhed og dit produkt. Det kræver radikal nytænkning af, hvordan der skabes værdi. Vi skal tilbage til at fokusere på produktet i stedet for at promovere, prissætte eller placere os til succes. Det skal gøres gennem en total sammensmeltning af produktudvikling og kommunikation. I bogen præsenteres et banebrydende nyt perspektiv på marketing, som allerede har vakt stor international genklang. Den giver et enestående indblik i, hvordan de mest succesfulde virksomheder har skabt unikke brands med eksplosiv værdi. Hemmeligheden er ekstraordinære produkter, der gør en forskel i verden, og som er umulige at komme udenom for forbrugerne.
[LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.
Timberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...
The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...
Timberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.
190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...
( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...
Schlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...