Cross-cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures
- ISBN-10
- 8716133331
- ISBN-13
- 9788716133335
- Series
- Cross-cultural Business Behavior
- Pages
- 244
- Language
- English
- Published
- 1996
- Publisher
- Handelshøjskolens Forlag
- Author
- Richard R. Gesteland
Description
Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.
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Other editions
-
- 2012
- 404 pages
- Paperback
- Copenhagen Business School Press DK
-
- 2005
- 351 pages
- Paperback
- Copenhagen Business School Press
-
- 1999-01
- 282 pages
- Paperback
- Munksgaard International Pub Limited