Marketing Communication Management
- ISBN-10
- 8716133358
- ISBN-13
- 9788716133359
- Category
- Business & Economics
- Pages
- 358
- Language
- English
- Published
- 2001
- Author
- Otto Ottesen
Description
This title presents a holistic approach to developing a coherent, profitable marketing communications strategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer.
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