Cross-cultural Business Behavior: Marketing, Negotiating, and Managing Across Cultures
- ISBN-10
- 8716134281
- ISBN-13
- 9788716134288
- Series
- Cross-cultural Business Behavior
- Category
- Business & Economics
- Pages
- 282
- Language
- English
- Published
- 1999-01
- Publisher
- Munksgaard International Pub Limited
- Author
- Richard R. Gesteland
Description
The second edition is an enhanced version of the original book, a practical guide for international business people who sell, manage and negociate across cultures. Written in clear, easily understandable English, "Cross-cultural business behavior" is based on the author's 35 years of hands-on experience doing business in 55 different countries.
Get the book
Other editions
-
- 2012
- 404 pages
- Paperback
- Copenhagen Business School Press DK
-
- 2005
- 351 pages
- Paperback
- Copenhagen Business School Press
-
- 1996
- 244 pages
- Paperback
- Handelshøjskolens Forlag
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