Cultural Tourism and Tourism Cultures: The Business of Mediating Experiences in Copenhagen and Singapore
- ISBN-10
- 8763000911
- ISBN-13
- 9788763000918
- Category
- Business & Economics
- Pages
- 277
- Language
- English
- Published
- 2002
- Publisher
- Copenhagen Business School Press
- Author
- Can-Seng Ooi
Description
"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
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